Ninety percent of the companies recently surveyed do not have a written business plan. They have many sales targets and goals, but no real strategy designed to get them to their end result. In some cases, there are only aggressive sales and revenue targets exist with no strategies in place to build them or measure employee or customer loyalty.
That’s why the Radia Group begins with a strategic approach rather than a tactical one. And we look closely at your current situation and take into account your short and long-term goals.
Tactics can only be employed after you have assessed your company’s strengths and weaknesses, taking in to account the competitive situation, and reviewed the tools you have at your disposal to achieve your targets. And of course, you need to understand the total cost to implement your plan.